MLY » Iceland

My Shadow’s Shadow backstage video AW/09-10

admin — Mon, 02 Feb 2009 09:24:26 +0000

Amsterdam International Fashion Week 2009

admin — Fri, 30 Jan 2009 16:15:29 +0000

On January 29, during the Amsterdam International Fashion Week, MLY presented her new winter collection “My Shadow’s Shadow”. She did this in the exclusive setting of Studio 13 in Amsterdam. The two shows were characterized by a very personal presentation, an intimate atmosphere, a lot of interaction between the models, singer Nina June and the audience, and great cocktails. If you were there: thanks for coming. If you weren’t: check the photos »

My Shadow’s Shadow photo shoot Iceland

admin — Tue, 13 Jan 2009 18:19:55 +0000

MLY’s crew just returned from Iceland, where the photo and video shoot for the new AW 2009/2010 collection “My Shadow’s Shadow” took place. The country’s immense natural beauty formed the perfect background for a series of fairy-tale style photo’s taken by Cath Hermans. She was supported by two video artists, a stylist, a make-up artist, a copywriter and the M.A.P.S. in Media production team. We will publish the results of the shoot shortly, so stay tuned!

Check out the pictures here »

also check out the video »