Royal nomads

‘Getting lost often results in getting or finding something in return. A new experience, a new insight. Yourself. The most valuable things in life are not obtained by holding on, but by letting go.’

With her new SS2010 collection, Emily Hermans suggests that getting lost is not necessarily something bad or negative. She got her inspiration from Africa, Egypt especially. Two elements are particularly present in both the collection and the styling; the nomadic and the royal.

The nomadic aspect was beautifully visualized at her Amsterdam Fashion Week catwalk show. Not only in the traditional sense, by women carrying al sorts of things on their head. But also by modern nomads with Mad Max-like ratbikes, who have all their posessions hanging from their vehicles.

The royal aspect is expressed in the collection’s pronounced colour composition, which includes coral red, cobalt blue and olive green, as well as different shades of gold. Also, jewelry is used as a motive in a number of collection items, by means of colour, design, neck shape and the combination of matte and shiny yarns.

The photo and video shoot for Getting Lost took place in and around Siwa, an oasis in Egypt’s western desert. An alienating location, without any recognizable landmarks. Hard to pinpoint, just like the collection itself. Some of the pieces are classy and elegant, others more casual, but almost all of them are suitable for various moments and occasions. And thanks to the large variety in shapes and silhouette, there’s something in it for everybody.