YOURHERE (cooperation between YDN & MLY Hermans) organised a fashion show during the Dutch Design Week 2007 at Strijp-S, Eindhoven. The concept of the show was to let the audience watch both front and backstage so they could experience the rush of a fashionshow. Another unique item was the photographic studio at the end of the catwalk where several photographers where ‘performing’.

MLY Hermans (Amsterdam Fashion week en A Fashion Week) Kim Berit Heppelmann (winner Mittelmoda Fashion Awards) Nienke Slotboom (academie Arnhem) Bele Bardenheuer (academie Antwerp) Lenny Leleu (academie Antwerp) participated.

www.yourhere.nl

Tags: backstage, frontstage